In our latest blog HurstWorks founder Rob Fisher talks about how AI can be used creatively in your business.
AI tools like Open AI’s ChatGPT, Google Gemini and Microsoft Copilot are fast becoming essential for businesses big and small, but they’re far more than just a faster way to search for answers. Think of them as creative partners in the workplace—there to help you tackle unique challenges with tailored solutions. It’s not just about quick answers that boost your productivity, it’s about having a proper conversation that unlocks fresh ideas and possibilities.
Why ChatGPT is different
What makes ChatGPT (other tools are available!) stand out as perhaps the best known is how conversational it is. You can treat it like a colleague—bounce ideas around, ask for feedback, and see where it leads. The key is to give it enough context and let it ask questions to really get to grips with what you need.
For example, instead of just asking:
“How can I improve marketing?”
Try giving more detail, like:
“I run a wellness business for busy professionals. What are some creative ways to market my services on a budget?”
Then, ChatGPT might come back with questions to help refine the ideas, such as:
- What specific services are you promoting?
- Are you focusing on online or in-person activities?
- Have you tried using social media or email campaigns?
This back-and-forth helps the AI understand your needs better, so the suggestions you get are far more relevant and tailored to your situation. Don’t just settle for the first answer!
Creative ways AI can support your business
ChatGPT can make a real difference across so many areas of your business:
- Strategic Thinking: Need a fresh perspective? Use ChatGPT to brainstorm ideas or fine-tune your plans. Keep asking “what else?”
- Content Writing: Whether it’s social media contents or video content ideas, it’s a lifesaver when inspiration’s running low. Give feedback to fine-tune the tone of voice.
- Problem-Solving: Struggling with a tricky situation? ChatGPT can suggest clever approaches based on what’s worked in similar scenarios.
A tip for getting the best results from ChatGPT
One trick to get the most out of ChatGPT is to prompt it to ask clarifying questions. It’s a bit like having a team member who wants to fully understand the task before diving in. The better the context you provide, the better the results you’ll get. Try and break your habit of typing too – use voice prompting instead (conversational AI feature).
Final thoughts
AI tools like ChatGPT aren’t just about efficiency—they’re about collaboration. By treating it as a creative thought partner and having a proper conversation, you can discover innovative solutions you might not have thought of on your own. From brainstorming and writing to ‘strategising’, the possibilities are endless when you approach AI with curiosity and care. Gaining AI skills will protect you and your business in a fast-changing world.
So, what’s the next challenge you’ll tackle with AI?
