You’re Busy, But Are You Productive?
Picture this: It’s 9 o’clock in the evening. You’ve spent the day answering emails, attending meetings, scrolling social media, and putting out fires. You’re done in. But as you sit there with your cuppa, you realise something unsettling. Despite all the hustle, the needle on your business hasn’t moved an inch. Major problem.
We’ve all been there. The truth is, being busy isn’t the same as being productive. Activity is not meaningful progress. In fact, busy-ness is often a convenient distraction from the real work—the work that truly counts.
What Is the Work That Counts?
The work that counts is the work that drives growth, builds relationships, and shapes your future. Progress is deliberate. It’s not about checking off a never-ending to-do list; it’s about:
- Setting and pursuing clear priorities.
- Working on your business, not just in it.
- Making decisions that align directly with your long-term goals.
How to Find Your 90-Minute Sweet Spot
We recommend carving out 60, even 90 minutes a day (yes really!) for uninterrupted, high-value work. No emails, no phone calls, no notifications. Just you and the 2-3 important things that will have the biggest impact. This small shift can lead to massive results over time.
Why It’s Hard—and Why It’s Worth It
Let’s be honest: Prioritising high-value work is uncomfortable. It means tackling the tough stuff—the decisions you’ve been avoiding, doing the deep thinking, documenting and automating essential but low-value tasks. But this is where the magic happens. This is where businesses grow, evolve, and thrive. Make sure your efforts really do align with what truly matters.
Remember – as a small business owner it’s 100% on you as to where your business ultimately ends up.
At HurstWorks, we’ll help you identify and prioritise your 90-minute sweet spot in a workspace where you can truly focus. Because when you do the work that counts, everything else falls into place. The result? A business that’s not just surviving, but thriving. And the life you always wanted for you and your family. Contact us to find out more.
